§ What it is

Built during life. Continued, on the principal's terms.

After Life is a digital-persona platform. During life, a person and their trustee define what should be built, what may continue, and on whose terms. The platform learns from the person's voice, their writing, the memories they choose to record, and the platforms they use. After death — or at the person's own instruction — the persona continues that presence under the rules its principal set, and under the supervision of the trustee.

Voice and likeness learning during life. The person participates in building their own persona; nothing is reconstructed without them.
Conversational presence for family members. Text and voice conversations with the persona, available privately to the family.
Continued posting and scheduled communications. Pre-authored messages on the platforms the principal chose, only where the principal authorized.
Privacy and consent at the center. Nothing happens that the principal did not explicitly authorize. The trustee enforces.

§ Who it's for

Three audiences. One subject.

Persona 01

Individuals leaving a
presence for family

People who want their voice, their stories, and the way they spoke to be available to their children, partners, and friends after they're gone. The decision is theirs; the work happens during their lifetime.

Persona 02

Estate attorneys
integrating posthumous identity

Counsel who advise principals on how a digital persona fits inside a will, a trust, or a durable power of attorney — and on the legal and ethical framework that governs its operation.

Persona 03

Family offices and
estate trustees

Trustees, family-office operators, and executors who carry the responsibility for what runs and what doesn't, after a principal's passing.

§ Capabilities

Six surfaces. Built to be lived with.

01 · Voice

Voice cloning

Learn the person's voice from recordings the person provides during their life.

02 · Writing

Writing-style modeling

Learn how the person writes — cadence, vocabulary, register — from their own correspondence.

03 · Memory

Memory ingestion

Photos, recordings, journals, social posts — the material the person chooses to record.

04 · Conversation

Conversational interface

Family members converse with the persona privately; transparently labelled at every interaction.

05 · Platforms

Platform handoffs

Coordinated handoff with Apple, Google, Meta, and LinkedIn under the principal's authorization.

06 · Trustee

Trustee controls

The living person sets the rules; the trustee enforces them. Everything is reviewable; nothing runs without authorization.

§ How it works

Five stages. Under the principal's direction.

01 · Capture

Capture

During life — voice, writing, memories — under the principal's direction.

02 · Model

Model

Build the persona iteratively, alongside the principal, throughout their life.

03 · Custody

Custody

Trustee and legal documents define what can run and when.

04 · Activation

Activation

At death or at the principal's instruction, the persona becomes available to the family under the agreed rules.

05 · Stewardship

Stewardship

The trustee oversees the persona's continued operation; the family directs use within the principal's instructions.

§ Ethics & consent

The ethical framework is the architecture.

After Life is a serious product about a serious subject. The ethical framework is not bolted on — it is the architecture.

— The living person controls what is built and what may run.
— A trustee enforces the rules.
— The platform respects right-to-delete.
— Posthumous use only with documented consent.
— No commercial use without explicit authorization.
— Transparent labeling on every interaction — "you are speaking with a model of [name]".

§ Compliance & jurisdiction

Aligned with the regimes that exist — evolving with the ones that come next.

The legal framework for digital personas is forming in real time. After Life is built to align with the regimes that exist today and to evolve with the ones that come next.

PIPEDA — Canada.
RUFADAA — Revised Uniform Fiduciary Access to Digital Assets Act, adopted in nearly every US state.
GDPR — European Union.
Quebec Law 25 — Quebec.
State / province by jurisdiction — where digital-asset legislation applies.

§ Built on

The same stack across the portfolio.

Microsoft Azure

AI Foundry · primary cloud

Anthropic

Claude · conversation & style

Cohere

Embeddings · memory retrieval

Amazon AWS

Bedrock — secondary cloud

After Life: presence after presence ends.